Going back 10 years there was a firm in stoke doing block paving for £21 per m2 all in. That was the hook but they would charge extra for trays and drains. Turned out they were embroiled in the VAT scam and the boss did some time
There will *always* be someone cheaper than you, and there will always be customers who are only interested in a cheap job rather than a quality job.
No-one builds a lasting reputation for being cheap. Reps are based on quality, and the customers who want quality understand they will have to pay for it.
Back when I was contracting I used to tell clients to let me know if I was the cheapest because it meant I'd cocked-up the pricing. Don't waste a moment's thought on the knobheads working for 50 quid a day. They are living hand-to-mouth and will never get any better. The only jobs they are winning are the ones you don't really need, anyway.
When it comes to the real prestige jobs, the ones that reward well and look fantastic in a portfolio, the cheap'n'nasty knobheads won't even get a look in. Don't ever be tempted to cheapen yourself by chasing the bargain-basement work. It doesn't pay; it doesn't do anything for your rep; and it lets all your competitors think that you're struggling.
Tony McC wrote:There will *always* be someone cheaper than you, and there will always be customers who are only interested in a cheap job rather than a quality job.
No-one builds a lasting reputation for being cheap. Reps are based on quality, and the customers who want quality understand they will have to pay for it.
Back when I was contracting I used to tell clients to let me know if I was the cheapest because it meant I'd cocked-up the pricing. Don't waste a moment's thought on the knobheads working for 50 quid a day. They are living hand-to-mouth and will never get any better. The only jobs they are winning are the ones you don't really need, anyway.
When it comes to the real prestige jobs, the ones that reward well and look fantastic in a portfolio, the cheap'n'nasty knobheads won't even get a look in. Don't ever be tempted to cheapen yourself by chasing the bargain-basement work. It doesn't pay; it doesn't do anything for your rep; and it lets all your competitors think that you're struggling.